Audio is the fastest-growing advertising format. And that’s only based on podcasts and streaming music services. There’s another untapped area for growth – mobile games. In 2021, audio was the fastest-growing ad format. According to a report from the Interactive Advertising Bureau, digital audio grew by 57.9% to $4.9 billion – the highest year-on-year growth. …

3 Reasons Advertisers Should Consider Gaming for Their Audio Ads Read More »

Based in Paris, TapNation works with developers around the world to bring games to market and provide the tools necessary for success. TapNation titles have been downloaded more than 500 million times globally. TapNation partnered with Odeeo to integrate audio ads into their titles, growing ARPDAU without sacrificing retention. Click here for the complete case study of …

TapNation increases ARPDAU by 8% with Odeeo Read More »

It’s becoming harder to make money developing hyper-casual games. New rules from app stores, like the recent Google Play store changes, are restricting ad opportunities. Little by little, studios are seeing their revenues constrained. But a new revenue stream has arrived – one that works in parallel to a studio’s existing ad revenue strategy. It’s …

Five Musts for Integrating Audio Ads Into Hyper-Casual Games Read More »